About Alvencia
Roziyo Trading Private Limited | Alvencia™
About Alvencia™
Who we are, what we do, how we operate, and why we believe in doing things the right way - every single order.
Registered in India | Ghaziabad, Uttar Pradesh"Why isn't there a brand that truly understands people like us - Indians dealing with humid summers, stressful city lives, pollution, and hard water, and all the unique challenges these bring to our hair and skin?" That question, asked over cups of chai in a Delhi apartment, became Alvencia™.
- The Alvencia™ Founders
2020
Year of
Incorporation
2024
Alvencia™
Launched
100%
GST Invoiced
Every Order
30
Day Return
Window
PAN India
Delivery
Coverage
Our Story - Where Science Meets Self-Care
Alvencia™ didn't begin in a corporate boardroom - it began as a personal journey. A few years ago, two friends found themselves bonding over a shared frustration. Both had grown up dealing with persistent hair and skin problems: one was combatting relentless hair fall and thinning hair in her late twenties; the other was struggling with adult acne and dark spots that just wouldn't fade. They had tried everything - from age-old home remedies to every new "miracle" product on the market - but nothing gave lasting results.
Over cups of chai in a Delhi apartment, they asked each other a simple question: "Why isn't there a brand that truly understands people like us?" - Indians dealing with humid summers, stressful city lives, pollution, hard water, and all the unique challenges these bring to our hair and skin.
That conversation sparked a vision: if the products they needed didn't exist, they would create them. With one founder's background in biotechnology and the other's expertise in consumer marketing, Alvencia™ was born in 2024 - a proudly Indian brand combining cutting-edge scientific research with a deep understanding of Indian hair and skin concerns.
What started as a personal quest has grown into a movement. Story by story, result by result, Alvencia™ has expanded from two founders to a full family of formulators, customer support champions, and skincare experts - all guided by one principle: always be genuinely helpful.
The Business Behind Alvencia™ - Full Transparency
We believe that customers have every right to know exactly who they are buying from. Here is everything you need to know about the legal entity operating alvencia.com.
Company Registration Details
Legal Company Name
Roziyo Trading Private Limited
Trading Name
Alvencia™
Company Identification Number (CIN)
U52609UP2020PTC126907
GST Identification Number (GSTIN)
09AAKCR0819D1ZG
Type of Entity
Private Limited Company, registered under the Companies Act, 2013
Year of Incorporation
2020
Registered Office Address
Office Space No. 505, 5th Floor, Plot No. 9/INS-11, Sector-9, Vasundhra, Ghaziabad, Uttar Pradesh 201012, India
Nature of Business
E-commerce retail of haircare and personal care products - NIC Code 52609 (Retail sale via internet of other goods)
Website
Customer Support Email
Privacy and Data Requests
Phone
+91-9999715666 (available 24/7)
We are not an anonymous dropshipping store or a temporary pop-up website. We are a properly incorporated Indian private limited company, registered with the Registrar of Companies, Kanpur, and fully compliant with our GST filing obligations. Every order placed on alvencia.com results in a proper GST tax invoice being issued to the buyer - no exceptions.
You can verify our company registration independently through the Ministry of Corporate Affairs portal at www.mca.gov.in using our CIN: U52609UP2020PTC126907. You can verify our GST registration at the GST portal at www.gst.gov.in using our GSTIN: 09AAKCR0819D1ZG. We encourage you to do so - transparency is not something we shy away from.
What We Sell - Hair Care, Backed by Science
Alvencia™ is a haircare brand built around one category done properly: hair serum formulated specifically for the problems Indian hair actually faces - hair fall after monsoons, dry and frizzy strands damaged by pollution and hard water, and scalp issues made worse by climate and stress. Every formula starts with a question: what problem are we solving, and what does the science say is the best way to solve it?
Each ingredient is hand-picked for its proven efficacy, and every formulation is dermatologically tested. You will never find harmful chemicals like parabens, sulfates, or phthalates in an Alvencia™ product - instead, we use trusted actives such as vitamins, antioxidants, and peptides, often combined with time-tested natural extracts, so the result is gentle yet effective for all Indian skin tones and hair types.
Efficacy First
Results matter. We prioritise ingredients and formulations with the best efficacy proven by science. If it is in our bottle, it is there for a reason - and it works.
Safety and Quality
All Alvencia™ products are toxin-free, cruelty-free, and safe. We adhere to high manufacturing standards - ISO and GMP certified facilities - to deliver consistent quality in every bottle.
Transparency
We believe in honesty at every step - from clearly listing every ingredient and why we chose it, to sharing tips for best results. No question is too small; our team is always ready to explain the science in simple terms.
Customer-Centric Service
You are the heart of Alvencia™. From formulating products based on real feedback to providing responsive support, we put customers first in every decision.
Sustainability
Caring for you goes hand-in-hand with caring for our planet. Our products are packaged in recyclable materials, and we ensure ethical sourcing of ingredients, supporting local farmers and suppliers where possible.
Indian Roots, Global Standards
We formulate specifically for Indian hair - lightweight, non-sticky textures that suit humid weather - while benchmarking against global best practices, so you get international quality tailored for Indian needs.
How We Evaluate a Formula Before It Reaches You: Before any product appears on alvencia.com, we ask ourselves a few honest questions. Does this formula do what it claims? Is the science behind each ingredient sound? Are safety and manufacturing standards appropriate for a product used on your hair and scalp? Can we stand behind this product if a customer has a concern about it?
We are not perfect, and individual results can vary from person to person. When a product does not meet a customer's expectations, we listen - through our return policy, through direct conversations with our formulation team, and by improving the product itself where the feedback points to a real issue.
How We Operate - From Your Order to Your Doorstep
We want you to understand exactly what happens behind the scenes from the moment you place an order on alvencia.com to the moment it arrives at your door. There are no hidden steps and no vague "we will ship it soon" promises. Here is the honest operational picture.
Our Technology Infrastructure
alvencia.com is built and hosted on Shopify - one of the world's most trusted e-commerce platforms. Shopify provides us with PCI-DSS-compliant payment infrastructure, 256-bit SSL encryption for all data transmissions, and reliable global hosting with high uptime standards. We use Razorpay, our RBI-regulated payment gateway, to process all payments securely. Customer data is protected in accordance with our Privacy Policy and the applicable laws of India, including the IT Act, 2000, and the DPDPA, 2023.
Our Pricing Philosophy - No Surprises at Checkout
Price transparency is something we feel very strongly about. The price you see on any product listing page on alvencia.com is the price you pay. All prices are displayed in Indian Rupees and are inclusive of GST. There are no hidden charges and no surprise fees added at checkout.
GST Included in Price
Every price on our website already includes the applicable GST. The amount you pay at checkout is the exact total. You will receive a proper GST tax invoice for every order.
Free Shipping
We offer free shipping on orders across India. We currently ship within India only - no international shipping.
Premium Quality, Fair Prices
We remain accessible - both in how we communicate, with no confusing jargon, and in how we operate, with premium quality at fair prices.
Cash on Delivery Available
Cash on Delivery is available for eligible pin codes, alongside our other payment methods.
We also accept multiple payment methods - credit cards, debit cards, UPI, net banking, digital wallets, and Cash on Delivery - so that you can pay in whatever way is most convenient for you. Each payment method is described fully in our Payment Policy.
Our Commitment to Every Customer
These are not aspirational values written for a brochure. They are the practical commitments that shape every decision we make at Alvencia™ - from how we formulate a product to how we handle a complaint.
We will never lie to you about a product
Every Alvencia™ product is dermatologically tested and described accurately. We do not use exaggerated marketing language that implies impossible results. If a product has a limitation, we mention it - and remember, individual results may vary, so we always recommend a patch test before first use.
We will always be reachable
Our customer support is available around the clock - yes, even at 2 AM on Sundays - by email at support@alvencia.com and by phone at +91-9999715666. We treat every customer like a friend, and we do not hide behind automated replies for genuine issues.
We will fix genuine mistakes without making it painful
If we send you the wrong product, a damaged product, or a product that is materially different from what was listed, we will fix it quickly. We have a 30-day return window from the date of delivery, and once we receive your returned product, your refund is processed within 7 days. These are firm commitments, not aspirations. See our Return and Refund Policy for full terms, including product-condition requirements for opened cosmetic items.
We will respect your privacy and your data
We collect only the personal information we need to fulfil your order and provide our services. We do not sell your data to anyone. We comply with the IT Act, 2000, the IT (SPDI) Rules, 2011, and the DPDPA, 2023. Our full Privacy Policy is published at alvencia.com/policies/privacy-policy.
We will keep improving
We keep innovating and improving, guided by your feedback and by advances in the science behind our formulas. If a product isn't right for you, we will make it right - whether through guidance, a return, or developing something new that better serves you. We are not a finished product - we are a business that takes feedback seriously and acts on it.
Our Policies in Plain English
We publish detailed versions of all our policies on separate pages, but here is an honest plain-language summary of the key commitments we make to every customer. Full details are available at the links provided.
| Policy Area | What We Promise | Full Policy |
|---|---|---|
| Returns | 30 days from the date of delivery to return any eligible item. Full refund of the product price, subject to hygiene-based conditions for opened cosmetic products. | Return Policy |
| Refunds | Refund processed to your original payment method within 7 days of us receiving the returned product. | Refund Policy |
| Shipping | India-wide delivery, no international shipping. Standard delivery in 2-5 business days from dispatch (metro: 2-3 days; remote/rural: up to 5-7 days). Free shipping. Tracking number and link sent by email and SMS after dispatch. | Shipping Policy |
| Cancellations | Contact our support team to cancel before your order is dispatched. See our Cancellation Policy for full conditions. | Cancellation Policy |
| Privacy | We collect only what we need. We never sell your data. You can access, correct, or delete your data at any time. Compliant with IT Act, 2000 and DPDPA, 2023. | Privacy Policy |
| Product Quality and Safety | Dermatologically tested, formulated without parabens, sulfates, or phthalates. Manufactured in ISO and GMP certified facilities. Minimum statutory rights apply under the Consumer Protection Act, 2019. | Disclaimer |
| Payment | Credit card, debit card, UPI, net banking, digital wallets, and Cash on Delivery (eligible pin codes). All payments processed securely via Razorpay. No hidden charges at checkout. | Payment Policy |
| Data Security | 256-bit SSL encryption on all pages. PCI-DSS-compliant payment processing. Hosted on Shopify's ISO 27001-certified infrastructure. We do not store card numbers or CVV. | Privacy Policy |
Legal Compliance and Regulatory Standing
We operate alvencia.com as a fully compliant Indian e-commerce business. Below is a transparent overview of our regulatory registrations and the key laws we operate under.
Companies Act, 2013
Roziyo Trading Private Limited is incorporated as a Private Limited Company under the Companies Act, 2013, and registered with the Registrar of Companies, Kanpur. Our CIN is U52609UP2020PTC126907. We file annual returns and financial statements with the Ministry of Corporate Affairs as required by law.
Goods and Services Tax (GST) - CGST Act, 2017
We are registered under GST with GSTIN 09AAKCR0819D1ZG. All product prices on alvencia.com are GST-inclusive. We issue proper GST tax invoices for every order. We file our GST returns on schedule. Business customers who purchase from us can verify our GSTIN and claim Input Tax Credit as applicable under the CGST Act, 2017.
Consumer Protection Act, 2019 and E-Commerce Rules, 2020
We comply fully with the Consumer Protection Act, 2019, and the Consumer Protection (E-Commerce) Rules, 2020. This includes displaying clear seller information, publishing transparent policies, providing a grievance redressal mechanism with a designated Grievance Officer, and ensuring fair trade practices in all customer interactions. Customers whose complaints are not resolved to their satisfaction may approach the relevant Consumer Disputes Redressal Commission.
Information Technology Act, 2000 and IT (SPDI) Rules, 2011
We comply with the IT Act, 2000, and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, with respect to the collection, storage, use, and protection of personal data. We implement and maintain reasonable security practices, including SSL encryption, access controls, and secure hosting on Shopify's certified infrastructure.
Digital Personal Data Protection Act, 2023
We are proactively aligning our data handling practices with the Digital Personal Data Protection Act, 2023. This includes providing clear consent mechanisms, maintaining data accuracy, limiting retention periods, enabling data principal rights (access, correction, erasure, and grievance), and establishing a process for notifying users in the event of a data breach.
Legal Metrology (Packaged Commodities) Rules, 2011
We ensure that products listed on alvencia.com carry the information required under the Legal Metrology (Packaged Commodities) Rules, 2011, including net quantity, MRP, manufacturer details, country of origin, and best before dates where applicable. This information is sourced from our manufacturing partners and displayed on the product listing.
Drugs and Cosmetics Act, 1940
As a cosmetics and personal care brand, we formulate and label our products in line with the Drugs and Cosmetics Act, 1940. Our products are dermatologically tested and manufactured in ISO and GMP certified facilities. Individual results may vary, and we always recommend a patch test before first use.
For Google Merchant Center and other verification purposes: Alvencia™ is a legitimately incorporated, GST-registered Indian private limited company operating alvencia.com as its primary e-commerce storefront. We have published and maintain a comprehensive Return and Refund Policy, Privacy Policy, Disclaimer, Shipping Policy, Cancellation Policy, and Payment Policy - all accessible from the footer of every page on our website. Our contact information, including business address, email, and phone number, is displayed clearly across our website. We comply with all applicable Indian laws governing e-commerce and data protection.
How We Handle Complaints and Disputes
We do not enjoy receiving complaints - but we take them seriously when they come, because every complaint represents a real person who had a real problem with something we are responsible for. Our approach to complaint resolution is direct, fair, and transparent.
The first step is always to contact our support team directly at support@alvencia.com or call us at +91-9999715666. We acknowledge every email within 2 business days and aim to resolve complaints as quickly as possible. For complex issues involving manufacturer coordination or courier investigations, resolution may take up to 30 days, and we will keep you informed at every stage.
If our support team has not resolved your concern to your satisfaction, you may escalate it to our designated Grievance Officer at privacy@alvencia.com. The Grievance Officer is responsible for reviewing escalated complaints independently and providing a final response within 30 days of receiving the escalation.
If your complaint remains unresolved after following the above steps, you have the right to approach the appropriate Consumer Disputes Redressal Commission (District, State, or National, depending on the value of your claim) under the Consumer Protection Act, 2019. All disputes are subject to the jurisdiction of the courts in Ghaziabad, Uttar Pradesh, India.
How We Formulate and Manufacture Our Products
Unlike a general marketplace reselling other brands' products, Alvencia™ develops its own formulas. Every product starts with a real hair or skin problem Indians face, followed by research into the ingredients and actives that genuinely address it. We do not chase industry trends blindly - we innovate based on real needs and evidence.
Our formulas are manufactured at ISO and GMP certified facilities, so that every batch meets the same quality and safety standards. We maintain oversight of quality and safety at every stage, from ingredient selection to the finished bottle, and we do not compromise on manufacturing standards to cut costs.
We ensure ethical sourcing of our ingredients, supporting local farmers and suppliers where possible, and every ingredient is chosen and disclosed for a reason - never as filler.
Country of Origin and Product Information
In compliance with the Legal Metrology (Packaged Commodities) Rules, 2011, and the Consumer Protection (E-Commerce) Rules, 2020, the country of origin, net quantity, and manufacturing details for each product are disclosed on the relevant product listing page on alvencia.com.
Our Platform, Security, and Technology
We made a deliberate decision to build alvencia.com on Shopify rather than a custom-built or less established platform. The reasoning was simple: Shopify provides a level of security, reliability, and payment infrastructure that would take us significantly longer and greater investment to build independently - and our customers deserve that baseline from day one.
Website Hosting
Shopify's globally distributed, ISO 27001-certified hosting infrastructure with high uptime reliability.
Data Encryption
256-bit SSL encryption on every page of alvencia.com - not just at checkout. Your data is protected at every point of interaction with our website.
Payment Security
Payments are processed through Razorpay, a PCI-DSS-compliant, RBI-regulated payment gateway. We never see or store your full card number, CVV, or banking credentials.
Fraud Prevention
We use Shopify's built-in fraud detection tools alongside our own manual review process for flagged orders to protect both our customers and our business from fraudulent transactions.
For customers who want to know more about how your data is collected, stored, and protected on our website, our full Privacy Policy is available and written in clear, accessible language - not in impenetrable legal jargon.
Get in Touch With Us
We are a real business with real people behind it, and we genuinely welcome contact from our customers - whether you have a question before placing an order, a concern about an existing order, or simply want to tell us something we could do better.
Registered Office
Roziyo Trading Private Limited
Office Space No. 505, 5th Floor,
Plot No. 9/INS-11, Sector-9,
Vasundhra, Ghaziabad,
Uttar Pradesh 201012, India
Specific Enquiries
Privacy and Grievance Officer:
privacy@alvencia.com
Returns and Refunds:
support@alvencia.com
Our support team is available 24/7. We aim to acknowledge every support email within 2 business days and resolve them as quickly as possible. If your matter is urgent - such as a time-sensitive delivery issue or a payment concern - please call us any time.
Thank you for taking the time to read this page.
Most customers never read an About Us page this thoroughly. The fact that you did tells us something - you care about who you are buying from, and we respect that completely. We're more than just a haircare brand; we're your personal partner in your self-care journey, and we built Alvencia™ for exactly this kind of customer.
Browse Our ProductsOur Policies and Important Pages
Roziyo Trading Private Limited (trading as Alvencia™) | CIN: U52609UP2020PTC126907 | GSTIN: 09AAKCR0819D1ZG | Registered under the Companies Act, 2013 | GST registered under the CGST Act, 2017 | Jurisdiction: Ghaziabad, Uttar Pradesh, India
Alvencia™ products are dermatologically tested and manufactured in ISO and GMP certified facilities. Individual results may vary. Always patch test new products. For concerns or allergies, please consult your dermatologist before use.

